Online marketplace 11street and Central Market, one of Kuala Lumpur's oldest and most famous centres for Malaysian culture and handicrafts products, have signed a Memorandum of Understanding (MoU) to make the historic venue's offerings available to customers online.
Customers throughout the country can now browse and buy a huge variety of products from Central Market's diverse mix of retailers, ranging from home & living, fashion, sports & leisure, electronics and even groceries.
"This strategic collaboration will enable a business, which began life in the 19th century to make its products available to consumers across the country through a state-of-the-art 21st century medium," said Hoseok Kim, Chief Executive Officer of 11street during the signing ceremony.
Central Market has a rich history that dates back nearly 130 years to 1888. It currently hosts a total of 300 tenants and has become a landmark for souvenir shopping as well as an iconic opportunity to sample some of the finest aspects of Malaysian culture.
"Collaborating with 11street has been a fantastic development for us. One of the secrets of Central Market's unbroken track record of success has been its location within the heart of Kuala Lumpur. Being close to a public transportation hub has also played a role in making it a major attraction for both tourists and Malaysians alike," Cheong Wai Mun, Complex Manager of Central Market.
"Now, with the brand new presence on 11street, Central Market has broken its reliance on geography. Retailers can focus on doing what they do best - offering an incredible range of artistic and exciting products as well as services at attractive prices - to a wider group of audience," Cheong said.
The move has been warmly welcomed by Central Market's tenants. One of them is Gadis Manis Malaysia, a brand that promotes Malaysian's cultural diversity, with products such as bags, t-shirts, tableware, stationary and aromatic oils inspired by Malaysia's nature, architecture and cultures.
"I founded Gadis Manis in 2008 after moving to Malaysia and falling in love with the cultures diversity. I'm confident that partnering with 11street will add a new dimension to the business. I look forward to introducing my unique creations to a hugely expanded online customer base," said founder, Florence Lambert Lee.
Staying under the same roof, Wau Tradisi, a traditional handicraft shop that sells homemade Wau, congkak, gasing, wayang kulit and many more takes part on welcoming the collaboration. Wau, a uniquely designed Malaysian kite is a tradition inherent to the culture of Eastern States of Malayan Peninsula residents, such as Kelantan and Terengganu. Whereas congkak, gasing and wayang kulit are the traditional Malay games that have a century of history.
Expressing the happiness, Sarimah, founder of Wau Tradisi said, "E-commerce is universal nowadays, I'm glad that both Central Market and 11street make the effort to promote Malaysia culture by having our traditional items sold at 11street. With the combination between traditional products and modern online marketplace, I believe we can continue to carry on and bring our culture to more people, and even the future generation."
Other than Gadis Manis and Wau Tradisi, the list of enthusiastic tenants also includes Borneo Pearl, which sells hand assembled jewellery pieces using pearls cultured in Sabah, and the Coconut Shop, which offers a wide range of products crafted from coconuts.
"All of Central Market's tenants will benefit from the solid marketing support that 11street offers to its customers in order to make their online businesses a success. That includes education and training programs which covering effective product listing, digital content strategy, integrated online marketing, and photography," Kim added.
In conjunction with the new launch, a series of Central Market's promotional offers and discounts that are close to 40% will be available on 11street until 24 February 2017.